Bringing a toy or game to market takes more than just a great idea—it requires the seamless collaboration of product development and sales. Too often, these two worlds operate in silos, leading to missed opportunities or products that don’t reach their full potential. In this Toy Fair University session, Matt Nuccio of Design Edge and Steven Anne of Dan Buckey Associates will explore how development and sales can work in tandem to create products that succeed at retail.

Together, they’ll share strategies on:
• Aligning product design with market needs and buyer expectations
• Using sales feedback to refine and strengthen product concepts
• Building go-to-market strategies that maximize a product’s visibility and appeal
• Avoiding common pitfalls when development and sales teams are misaligned
• Real-world examples of how collaboration drives successful launches

This session offers inventors, entrepreneurs, and industry professionals an inside look at how creativity and commerce intersect to bring products from concept to consumer.

North American International Toy Fair 2026

From Concept to Consumer – How Product Development and Sales Work Hand in Hand

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