MacNeil, Donna

Donna MacNeil is a strategist, brand-builder, and communications leader with more than 20 years of experience in global entertainment media, consumer products, and retail. As President of Beacon Communications, she works with brands to turn insight into momentum—connecting with audiences in ways that feel relevant, creative, and impactful.

Donna leads Beacon’s integrated PR, media, and marketing efforts across toys, games, technology, and entertainment, spanning earned media, influencer marketing, events, partnerships, social, and paid media. Her approach blends smart strategy with a deep understanding of culture, timing, and how consumers actually engage with brands.